Monday, March 23, 2009

nooka sightings: towa tei


i am back from a week in tokyo, and that means more blog entries!

towa tei was kind enough to send us a foto sporting his new black zirc night version via mutual friend miho hatori – thanks miho!
i think it matches his style as one can see from the photo. this zirc is available at fine stores all over the world, or here on our own online store. you can get towa tei's newest release from itunes here.

join "nooka" and "love nooka" on facebook and follow nooka_ on twitter.

Wednesday, March 18, 2009

nooka's all over vogue: april issue!



i'm still in tokyo, but had to blog about this nooz from NYC: wow wow wow! there are 4 different nookas in the april issue of US VOGUE! beyonce on the cover, and the nookas on the top model Daria Weborwy....who can ask for more.

thanks to the editors at vogue, stylist, Edward Ennifu, and photographers Mert & Marcus for the great feature, especially for the zon which is our newest model.

nooka including the zon featured are now available at fine stores and here. join "nooka" and "love nooka" on facebook. nooka_ on twitter.

Monday, March 16, 2009

matthew waldman in tokyo.




it is that time of year again, when plum blossoms bloom and the first brave crocus raises its turgid shaft – yes, tax time – so i am here in tokyo japan to review our books before submitting to the taxman! but it's not as dire as it may read, i've made this more a vacation than a business trip as there are no trade shows or new products to launch.

only 3 days and already packed a lot in: dinner with nooka tokyo staff, visited my friends of hirocoledge at their one week pop-up shop in isetan [really amazing stuff, you should check it out as they are currently negotiating for US distribution. their site here], gave my boyfriend and my friend ilisa a private tour of the yoyogi national stadium [took a lot of energy to turn my charm on in japanese as they don't allow people to enter when events are booked!], dinners with friends and almost a full day at the yurakucho muji honten!

photos top to bottom:
tange's triumphant yoyogi national stadium with natural light poring through the ceiling,
the cable room at the base of the stadium,
portrait with hiroko and yusuke at isetan [notice her lovely nooka watch and ignore yusuke making a face]

nooka including noo spring colors are now available at fine stores and here. join "nooka" and "love nooka" on facebook. nooka_ on twitter.

more on kenzo tange here.

Wednesday, March 11, 2009

nooka cockoo is all-a-buzz: updated


i started getting emails from all over the world on tuesday when this post first sprung up on yanko.com – original post can be viewed here. some people wanted to know if i had seen this and others were concerned about legal issues. well, to answer the emails here: no, i did not know about it, and as for laws being broken, my understanding is that this is one of those grey areas. it is illegal to use someone's logo for unauthorized business purposes, and indeed, this is unauthorized. that said, it is legal to use other companies logos for editorial purposes, and perhaps creating a portfolio piece fits into this fair usage. that writ, i am not a lawyer. i guess i am flattered to see that nooka has such a positive image in the world that another designer would choose it as a reference point in a creative exercise. what do you think?

for blogs carrying the story, to be safe, our lawyers recommend the following disclaimer text:
"Nooka" is a registered trademark of Nooka Inc. (all rights reserved) and may not be used without its express written permission. Nooka Inc. has not reviewed and does not endorse any products, concepts or viewpoints expressed on this website, and no business relationship with Nooka Inc. is implied through any use of its trademark.

it's a common issue i think, and found this ad in this month's print magazine – funny as the same designer who did the nooka cockoo watch has a car freshner logo used in a t-shirt design on his own website...



nooka including noo spring colors are now available at fine stores and here. join "nooka" and "love nooka" on facebook. nooka_ on twitter.

nooka collab: ddc lab


Nooka Inc. and fashion retailer DDCLAB have come together to create a truly unique collaborative watch to be released in March 2009. DDCLAB’s design studio, DDC USA, has released a custom, silver reflective fabric as a part of its 2008-2009 fashion line. This custom fabric is used on the band of the watch, stitched with a bright red; the watch is also equipped with Nooka’s ZOT Classic Night face. Limited quantities of the collaboration will be available. DDCLAB is a unique fashion brand which carries innovative, technologically conscious clothing and accessories. The store was launched in 1998 by Roberto Crivello and Savania Davies-Keiller, owners of the exclusive design Studio DDC USA. Known for strength in fabric coursing and the ability to earmark technologies that are new to the market as well as those that are not even on radar, DDC USA works very closely with mills to develop and build upon innovative technologies. DDCLAB’s style is simple yet modern and futuristic, with an emphasis on technology and materials. With two stores currently in New York City, DDCLAB and Nooka proudly share a close relationship as well as shared design concepts and values.

only 100 pieces produced, and available exclusively at ddclab for a short time.

all other models and noo spring colors are now available at ddclab and on our e-store here. join "nooka" and "love nooka" on facebook.

press press online and off




here is some press i was made aware of today, the W online magazine for the aluminum blue zot and BPM magazine for the zon. both pretty cool prominent placements thanks to my wonderful PR team and the savvy editors at W and BPM. original post for W is here, and pick up BPM at your local magazine shop, march issue.

all models and noo spring colors are now available at fine stores and on our e-store here. join "nooka" and "love nooka" on facebook.

Tuesday, March 10, 2009

nooka sightings: korea


nooka has a pretty good presence on korean television [thank you kelly in seoul!]. here are some screen captures from korea:

1. Shin Jung Hwan (singer/ Entertainer)

2. Tablo (rapper)

3. Tablo (rapper)

4. Kim Shin Young (comedian)

5. Jee Hyun Woo (actor)

6. Kim Hyun Joong (singer/actor)

product plug: all models and noo spring colors are now available at fine stores and on our e-store here. join "nooka" and "love nooka" on facebook.