Thursday, April 30, 2009

nooka sightings: rajon rondo of the boston celtics


rojon rondo of the boston celtics was spotted all over wearing a bright red nooka zub. you can see a cool foto here on his blog. looks good on him [it's our new spring red zub zenh fr 20]

nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

Monday, April 27, 2009

nookanooka soon in tokyo




i was told to customize a nookanooka for a character designer-related show in japan in june but that's all the information i have so far. i'm very excited to post photos of the piece i did, including 2 process shots that show my hand-drawn sketch [the hand painting is my designer paul here in the nooka studio]. as i designed the nookanooka myself, i found quite a mental block to design a "custom" version [how does one work on a collab with oneself!?] and went through 5 nookanookas before arriving at a design i think works!

my first sketches were very graphical, applying 2-D patterns to areas of the character [playing on the hyper-dimensional elements of the nookanooka story]. my second set was to play solely with texture and color, even as far as getting quotes from a taxidermist to cover one of the nookanookas with deer fur [to play with the shape-shifting elements of the story]! what i ended up with is what you see in the fotos: simply using the nookanooka as a canvas to bring a doodle to life, perhaps alluding to the various emotive states the character can display. my working title is Hello Killy [ハロー霧].

i will post again when i know more details on the show.

nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

Thursday, April 23, 2009

nooka sightings: make me a supermodel

nooka sighted on bravo tv show, make me a supermodel, episode 7. link to pics here.


MODEL: Mountaha
Photo Assignment: Dress: Starstruck NYC
Watch: Nooka
Earring: Noir
Shoes: Rafe
Catwalk Challenge: Dress: WINDOW BLINDS & GARMENT BAGS
Accessories: BINDER CLIPS

nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

nooka collab: bleed

i became friends with the guys at bleed the very first design tide i took part of in tokyo when it was in a funky building on meiji-dori [tokyo] and have talked of doing a collaboration since then – well, it's about to drop in an extremely limited edition. gorgeous gold silk screened design on leather and our signature zen-h face.

bleed is an interdisciplinary studio in norway and i hear their space is very cool and hope to visit them there some day. check out their site here.



nooka x bleed is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

nooka sightings: willy northpole

willy northpole and his lovely manager tiffany came by the studio yesterday around lunchtime and not hours later a bright red nooka zub is seen on BET with ludacris and lil scrappy! willy is a real gentleman for a gangsta rapper and someone to watch. let me know if you find an HD version of the vid clip and i'll update this post.



nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

Sunday, April 19, 2009

the juan maclean X nooka


mike vadino, the graphic design mind behind dfa records has customized a nookanooka as part of the juan maclean tour nooka is proud to be an official sponsor. here is the official copy from the ad that will run in the next issue of vice magazine:

The Juan Maclean Nooka Robot is the not-too-distant relative of Nooka’s official mascot, the NookaNooka.™ Born from the sci-fi influences and music of DFA Records’ The Juan Maclean, and Nooka’s decidedly different approach to design, our little robot friend has already taken a liking to this planet. In fact, he’ll be hitting the road this month and next with The Juan Maclean and making appearances at select shows.

we will have a website with all the tour dates up by the end of the week where you can also view a preview video of how the mike vadino nookanooka was made! you can buy the juan maclean release, the future will come on itunes.

nooka featured is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

Friday, April 17, 2009

nooka X deviant design zon


alex vaz in compton california [LA] sent us some images of his tricked out nooka zon to our info@ mailbox, and boy was it a surprise. 3.25 carats and almost 300 stones set by LA based jeweler marky mark [his myspace page here]! deviant design/marky mark does a lot of custom work for both alex and rob drydek. it seems that unofficial collabs turn out very nicely. alex has his own brand, his web site here.

nooka featured is available at fine stores and here. join nooka and love nooka on facebook and nooka_ on twitter.


and again, thanks alex!

shout-out from paola antonelli of MoMA


this really made me feel good. from an interview with paola antonelli, curator of the museum of modern art in nyc, in the luxury issue of metropolis magazine on newsstands now:

"Favorite tchotchke: I have one of Matthew Waldman’s fairies. It is so cute. It looks over me. My office is full with things that have their own characters, so it’s like a little city. But the fairy is particularly dominant in the city."

buy the issue of read full interview online here. it really reminds/inspires me to pick up my fairy labor union art project again [nooka eats all my time, but is equally satisfying, so not complaining].  photo inset is of the fairy on my desk, paola's is a pure white version.

nooka is available at fine stores and here. remember, you get a free copy of deastro's keepers with every online watch order on this link while supplies last!

join nooka and love nooka on facebook and nookaNOW on twitter.

Tuesday, April 14, 2009

nooka sightings: kate simko



the lovely and talented kate simko gives a great interview to xlr8r dot com, one of my fave music magazines online and off. and for a few seconds you can see kate wearing a blue aluminum nooka during the footage of her set at sonotheque! timing wise, music from the atom smashers soundtrack out today- ghostly.com.

direct link to xlr8r page here.

the nooka kate wears is available at fine stores and here.

join nooka and love nooka on facebook and nookaNOW on twitter.

here is an interview with yours truly on the elsewares blog. elsewares is a wonderful online shop that has a long relationship with nooka – it truly is a one-stop online shop for curated designer goods and fashion accessories from "independent designers, artists and entrepreneurs".

totally unrelated, interesting insect of the week: Pterodictya Reticularis. do an image search. it secretes waxy plumes that unrelated butterfly larva live on. i think they are quite gorgeous to look at. if anyone finds an expert on them, let me know. i'm curious as to what benefit the bug gets from investing so much metabolic energy into a home for the larvae of an unrelated species.

nooka products are available at fine stores and here.

join nooka and love nooka on facebook and nookaNOW on twitter.

Friday, April 10, 2009

nooka precious


nooka jewelry anyone?

not available at the moment, but other nooka products are available at fine stores and here.

join nooka and love nooka on facebook and nooka_ on twitter.

voracious brain stimulation


in the past week, i've read 2 good books and am well into a third and have listened to at least ten new music albums and discovered some fun new bands – i guess once i start stimulating my brain, it wants more more more! this is in addition to managing the numerous design projects i have going on while dealing with the stress of the economy...i am truly reaching a point where i am feeling a bit overwhelmed. but not to dwell on the stress part, i highly recommend the 2 books i completed: the white tiger by aravind adiga and outliers: the story of success by malcolm gladwell. the white tiger, an entertaining read in and of itself, will have even deeper resonance for anyone who is from or has visited india, and an extra layer for those who have also been to china in the past 5-10 years. i really couldn't put it down. outliers is non-fiction but a very entertaining and eye-opening read.

so now onto music:
first, on thursday i had a lovely lunch with reuben wu of ladytron [see foto from friday night's show] to discuss a possible collaboration. if you are in NYC, they are playing webster hall tonight [friday] and tomorrow night, 7pm. i will be going tonight. i asked him what he was listening to and he told me about neon indian [myspace page here.] i really like the neon indian and lok forward to see a proper release. after listening, i thought of deastro again. 2 weeks ago i got to catch part of the deastro show in nyc and also got a preview copy of his upcoming album, moondagger, which i think is excellent. you can buy ladytron's latest, velocifero here.

i was really upset to find out that missingtoof, a music blog where i learn about the latest remix artists and new electronica bands is having server problems. posting this sadness on twitter got the attention of disko author [thank you!] and his post on remixes/covers of stacey q's two of hearts really cheered me up out of my stress funk! the brad walsh version really made me smile. i guess i shouldn't poo-poo twitter so much huh?

last week via sam and missy of ghostly, i met justin who is the US director of promotions for mute records and he turned me on to some acts on his roster. one of those acts is the NYC based art rock trio liars. they straddle several genres on their self titled release and remind me of what i liked in bands like the beta band [though the liars sound nothing like them]. i'm going to give it my office/ipod/car/bicycle test which requires i listen to the music in all four environments in order to get a full taste of the work and this album is worthy of the test. i'm glad i got turned on to them as this album was actually released in 2007! liars on itunes here. other things i'm grooving on from mute is: fever ray fever ray which is basically the new the knife album and i love it [interview with karin of fever ray at my friend lapo's blog.]; i'm from barcelona who killed harry houdini, a band actually from sweden [and who doesn't love swedish pop music?]; and the new can anthology, if you're even the least bit curious about early innovators in pop/electronic music you must own this.

i can write more music stuff, but i think i've reached the limit for a single blog entry.


now the ever-present plug: nooka is available at fine stores and here. remember, you get a free copy of deastro's keepers with every online watch order on this link while supplies last!

join nooka and love nooka on facebook and nooka_ on twitter.

Wednesday, April 8, 2009

i like this video



N.A.S.A. "Gifted" (feat. Kanye West, Santogold, & Lykke Li)

this is a great track, it's better than a reeses peanut butter cup having 3 great flavors that taste great together! there are parts of the video that remind me of the nooka extra-dimensional video which you can view here. it's great to think that we could provide a little inspiration sometimes:) i can't wait to hear what santogold's next album will sound like...still listen to the debut over and over...

as can be expected, kanye has a great eye and the art direction of the video was most certainly his. great job!

thank you miho for sending me the link.

now the ever-present plug: nooka is available at fine stores and here. remember, you get a free copy of deastro's keepers with every online watch order on this link while supplies last!

join nooka and love nooka on facebook and nooka_ on twitter.

Tuesday, April 7, 2009

the nature of the blogger

i had a lovely brunch with my friend sam this weekend. he is a fellow entrepreneur and even more media-savvy than myself. he also is a reader of my blog and he always presses me to write more of the personal insights he knows i have [on business, design, society etc.] on my blog assuring me that it will be more interesting to my readers.

now, i usually tell sam that this blog is not my personal blog [i actually do not have a personal blog], and that i have to edit and tailor my 'voice' for various audiences and purposes. the nookastyle blog is a hybrid. people who read it can see that it's not a corporate blog written by a PR agency, it is actually written by me. this supports the argument that it is a personal blog or rather matthew waldman is nooka and nooka is matthew waldman. but does this mean i have to write about my political views or air dirty laundry about people i work with?

i honestly would prefer to write more in the rant style of my conversation, but as many tv stations post before a news opinion segment "the views of the speaker do not reflect the views of the management of this station". that said, although the nooka design studio is more a socialist commune in structure, i am still the creative director and ceo and can probably say with 90% certainty that my views do reflect the views of the station. but all this brings up the crux of the matter. i do self-edit. i am also edited by others [i have to show amazing restraint not to write about the AMAZING new products i've designed as to not undermine the great work my press agents plan for example]. i self-edit because my views on many matters are not so much controversial as open to misinterpretation when voiced by someone such as myself. and as i like the voice of nooka to represent the brand values, i may need to add "controversial" as one of those values to support a change of voice [though i like the idea the more i type].

anyway, in traditional blog style, here is a morning brain dump. i will still post interesting celebrity nooka news AND make an effort to go back to at least one rant per week.

nooka is available at fine stores and here. remember, you get a free copy of deastro's keepers with every online watch order on this link while supplies last!

join nooka and love nooka on facebook and nooka_ on twitter.

Friday, April 3, 2009

nooka sightings: lina van de mars [germany]


Lina van de Mars, a very cool TV celebrity in Germany (especially in a show called "Der Checker", similar to Pimp my Ride show on MTV) loves Nooka. She is wearing a Nooka in the 7th season of the show "Der Checker" and here is a sexy foto to prove it! her website here.

danke falko!

nooka is available at fine stores in germany and online here. not in germany? order here. remember, you get a free copy of deastro's keepers with every US online watch order on this link while supplies last!

join nooka and love nooka on facebook and nooka_ on twitter.

Thursday, April 2, 2009

advanced package design


this semester i'm teaching the advanced package design class at parson's. i started with 13 students which have now dwindled to just 6, which is quite a loss for the students who dropped. the other way of looking at it is that the remaining students get more attention. today, i arranged a trip for them to material connexion, an incredible resource for all kinds of designers: architects, industrial, product and even graphic designers! michael lagreca [pictured with some of my students in this foto] was kind enough to make time and give them the overview. as parson's students, they have access to the database even from the school library. the designers at nooka at frequent visitors of the material connection library as well.

visit the material connexion website here.

nooka is available at fine stores and here. remember, you get a free copy of deastro's keepers with every online watch order on this link while supplies last!

join nooka and love nooka on facebook and nooka_ on twitter.

nooka sightings: mtv news carlos santos



STD testing, not just for ho's – it's for everyone! get your's done and here's an mtv news clip to show you how. carlos is wearing a slylish glow in the dark zub available here. get your business done with some style! thanks carlos.

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and on facebook: search for groups "Nooka" and "I love Nooka"