xerox has demonstrated that they know absolutely nothing about branding and marketing by undertaking a redesign of their corporate identity [logo and graphic design style for the non-design set]. i guess i'm one of the few identity specialists that would turn away such business, but their previous logo and identity was perfectly fine -- iconic and well recognized. if they have a problem with the consumer, it's in the product or the advertising/marketing-- not the logo.
companies that really understand branding [like apple computers, and nooka] know that branding excels by maintaining 3 main principals: 1. consistent presentation [through the application of a kick-ass corporate identity program], 2. consistent messages, and 3. consistent high quality products that embody the first 2 principals. for a company like xerox, in terms of priority, steps 3 and 2 are the issue.
what xerox fails to grasp is that a new logo will not accomplish anything other than causing blog posts like this to pop up.
if any executives there want to hire my brand studio, berrymatch, to fix the mess, have them contact me. i would suggest a revitalization of the previous brand standards with a focus on language and message and deliver a new look-and-feel without replacing the logo [why throw out the only positive brand asset you have?] concurrent to that, i would put together a world-class team to redesign their products to launch WITH the new look-and-feel, not before.
Showing posts with label apple computers. Show all posts
Showing posts with label apple computers. Show all posts
Wednesday, January 9, 2008
Thursday, December 13, 2007
iphone: do not buy [yet]
what is a designer blog without the mandatory entry on the iphone? well here's mine, and i'll make it short: do not buy yet.
the iphone is an amazing leap in interface design, but there are some drawbacks no fault of apple: ATT super sucks. the edge network is painfully slow and their billing practices need to be investigated by the authorities. i read all the new york times articles about getting $1,000 iphone bills when traveling abroad so i called ATT BEFORE my trip to sign up for the international data AND voice roaming plans [i'm tech-savvy and turned off the international data roaming whenever i was in a wifi hotspot as well] -- i still got an $1,000 bill!! [no BS, will post a scan of the 2 bills here soon]. calls to ATT only confused the matter as they tried to explain that they bill present and next month in advance [is this legal?]. my sense is that they bill the data transfer even when on wifi as i was very careful not to use my fone much the month i was traveling.
only buy the iphone when the following things happen without unauthorized hacks:
VOIP is available,
IM [not just iChat] is standard,
available unlocked,
edge is upgraded to acceptable speeds,
or if you have shitloads of money or never plan to use your iphone overseas.
the iphone is an amazing leap in interface design, but there are some drawbacks no fault of apple: ATT super sucks. the edge network is painfully slow and their billing practices need to be investigated by the authorities. i read all the new york times articles about getting $1,000 iphone bills when traveling abroad so i called ATT BEFORE my trip to sign up for the international data AND voice roaming plans [i'm tech-savvy and turned off the international data roaming whenever i was in a wifi hotspot as well] -- i still got an $1,000 bill!! [no BS, will post a scan of the 2 bills here soon]. calls to ATT only confused the matter as they tried to explain that they bill present and next month in advance [is this legal?]. my sense is that they bill the data transfer even when on wifi as i was very careful not to use my fone much the month i was traveling.
only buy the iphone when the following things happen without unauthorized hacks:
VOIP is available,
IM [not just iChat] is standard,
available unlocked,
edge is upgraded to acceptable speeds,
or if you have shitloads of money or never plan to use your iphone overseas.
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