nooka sighting: lola

text by michael a. traverzo

with a behind the scenes look at the material girl clothing line commercial, madonna and daughter, lola, were photographed catching lola wearing the grey and pink nooka zub zenv 20. at only 13 years of age, lola is a fashion guru with her material girl line, which will debut in august in macy's stores in the us. be sure to pick up your grey and pink nooka here!

i love dust, artful dodger, jay-z, beyonce, ashanti + nooka

last tuesday i went out for drinks with mark graham, the creative director of UK-based i love dust, and his creative team after being introduced by my dear friend anya who is an art buyer at the martin agency in richmond virginia. mark and team were in NYC to install a show at the chelsea art museum which happens to be an early and constant supporter of nooka – ah circuitous synergies abound! and over cocktails and beers at temple bar, they offered to do a collab. not next season, or next year, but the next day. and at a speed i've never seen, a few custom painted nookas were displayed next to the customized nikes at the opening invitation only party on friday. jay-z, beyonce, ashanti and their entourages were there, but alas, i was NOT. i was [and still] in tokyo. the nooka studio was there to represent and i have the pleasure of simply blogging about it:)

there was also art by nyc-based vault49 in the dj room [one of which is featured in the foto above]. great stuff jonothan!

we will do more collaborations in the future, until then, enjoy the i love dust website here. i love their work.

Nooka®, ZIRC™ and GRAMMY's

our handsome man on the ground in LA, javier laval put together a great grammy awards party, getting lot's of stars to pose with [and leave with] some nooka watches. i probably should've gone to show him the correct way to wear the zirc as it is backwards on everyone who posed with it, but who's complaining? we did change the position of the strap AFTER our look book came out – the "specifications subject to change" thing! therefore i will post a pic of the proper alignment here along with a pic of snoop dog! i'll update with more pics as soon as i label the fotos with the right celeb names.

apparently kanye west was there –– i hope he enjoys the new watch –– go kanye!

oh...i have a sporty mohawk.

zircs available now at fine shops and our webstore.