building momentum and ready to explode

monday and tuesday we held exclusive press interviews for our upcoming secret product launch. it was so exciting to meet the actual editors for this new category nooka is entering, and also to have a unique space dedicated to showcase all my designs. it was unfortunate i had laryngitis the whole time but all went well as i articulated how my design philosophy of universal communication and utopian futurism relates to the new products. this is all leading up to our very first US pop-up shop at den on east 11th street opening july 10th [i'll blog about that soon]. look forward to posts on our upcoming belts [nooka NS] and noo approach to wallets [AO assets organizer] as well as the product line my PR people wont let me blog about just yet. seriously, sooooo much going on at once it's going to all come together like a supernova!

nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

more nooka and BMX: zack yankush

direct from bmx star, zack zankush:

Hey dudes!!

Just got back from round one of the Dew Tour. It was the first ever BMX only stop so it was action packed all weekend. It was held in downtown Chicago right in Grant park. The city skyline was the backdrop for the first big BMX contest of the year and it ruled. Here are a couple pics of me running my mouth for Fuel TV. You will be able to check out all the footage on Fuel TV’s Weekly Update with Boost Mobile all week long. Be sure to check out the snazzy Zenh SP. Thanks Nooka!!!!

the sky pyramid nooka zack is wearing is available fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC

nooka sightings: dorian via complex blog

this is from a fashion-on-the-street entry on the complex blog:
"What do chicks dig about your style? They like my Nooka watch and think my look is fresh and appealing."

see full post here.

nooka is available at other fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC

noo retail partner: odin new york

there are few milestones that i set for the nooka sales team in regards to placement, some of which are stores i want to see my designs in. well, one of those milestones was achieved this month with our debut at odin nyc – one of my favorite shops. odin is a curated retail experience, much like the select shops i'm used to shopping at when i'm in tokyo (which is to say, whether you buy clothes, shoes, bags, or accessories [now including nooka], you can be confident that you end up with one cohesive look and aesthetic). being that the common denominator in my wardrobe is neutral grey, what better a store than odin!

odin is located at 199 Lafayette St New York, NY 10012-4003 (212) 966-0026 open daily from 11am-8pm. their website is here. they have a great edited collection of nooka styles in all our price points. the staff are amazing [they'll keep bags behind the counter for you while you shop] and you can always enjoy the best mexican food in manhattan at la esquina on the same block [where else can you sometimes find huitlecoche, my FAVORITE edible fungus?!?] before or after you shop.

nooka is available at other fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC

koolaborations: nooka + undcrwn

i'm a bit late in posting this so i swiped verbage from hypebeast via our own press release!


The basketball and Hip-Hop-centric brand known as UNDCRWN team up with Nooka on an upcoming watch release set for later this June. The colorful striped design features a multi-colored polyurethane band designed by UNDRCRWN founder Dustin Canalin. With the ZENV as the model of choice, logos of both Nooka and UNDRCRWN are showcased. Limited to 200 pieces, the watch will release soon at Nooka.com/Buy.

nooka is available at fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC

studio visit: josh wilson

josh wilson of the seattle seahawks [cornerback] came by the nooka lab on thursday june 18th. he was in town on the way to his bachelor party in DC [where he's from] and he wanted to come by and meet us. again, this is a star athlete who sought us out on his own after buying a deep blue zub zen-h at nordstroms in seattle. he's very knowledgeable about independent fashion and he told me that nooka is one of his favorite brands – one reason being that he likes to accessorize his watch with what he's wearing [notice nooka+cap, too bad you can't see his kicks, they are the same blue] and no other brand offers as many color choices as we do. now that we've met in person, i look forward to seeing photos of josh+nooka in action!

josh's official website is here.

nooka on josh in this foto is available at fine stores and here! follow nooka on twitter: nooka
look for posts from matthew waldman on spacecollective.com/NOOKANYC

nooka reignites interest in digital watches!

i often feel under appreciated, and admittedly, i do require quite a bit of attention. i'm doing my little thing with rather large ideas and i know that not everybody 'gets it'. it is the occasional fan message that confirms that more people do 'get-it' than i imagine, and it inspires me to keep on producing new designs and products. here is the text from one of those emails which i received yesterday:
Your work is inspiring!. Your concepts for the future are not far fetched and may go misunderstood. Yet, in reading your blog they all hit home. They all sort of confirmed thoughts Ive been having for quite some time now. Thank you for creating something for weird intelligent people who like to look good also. I bought a yellow zub in july '08 to get away from the Casio rush that was going on. I needed something that set me apart from the masses. I forgot what I typed in google but it was something along the lines of "watches + colorful + new" and came across a Nooka and it blew me and people who saw it away. Your play on the idea of science, math, and good looks is AWESOME. Thank you for the refresher and inspiration.

it really is nice when people take the time to leave comments or write an email!

on another note, i was recently invited to join the space collective, an online community of futurists. i so love the word "futurist" that i even considered replacing 'chief creative officer' with it on my business card but was told that "futurist" sounds 100 years old. it's kinda sad that utopianism and optimism have an archaic feel to them now. i trust it will change. anyway, i will use the space collective for posts that are appropriate for that forum.

and since this post is really about me me me me me me, how about this quote from this week's guardian newspaper in the UK:
"James Gurney, editor of luxury horology magazine QP, reckons the renewed interest in digital watches is largely down to funky, New York-based watchmakers Nooka. Some of its models don't even have digits, just a row of lines and progress bars to denote the time." read the full article here.

summer collection is available at fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC