Tuesday, June 24, 2008
i blogged about this at an earlier date but the official launch for this promotion was pushed back until mid-july by the ad agency that is handling the project. we designed a special in-store display for the collection made of an acrylic base that is milled to suggest a tire tread and provide support for the foam 'towers' that display an individual watch. the case is acrylic, and the although a bit large, the foam elements keep the overall weight down.
i'm not sure when these will hit stores, but should be in time for the back-to-school rush. the collab designs include brooklyn circus [BkC], afro punk, bulldog bikes, konsole kingz and what's really cooking. you can buy them now on our own online store though here! special features: lightweight aluminium cases, silk-screened polyurethane straps, mineral crystal lens, waterproof up to 5ATMs, and kool factor +++ with the limited edition nature of the release – only 200 of each design available for purchase worldwide.
learn more about the project here, and on upcoming 5th door promotions.
also, here is a great commentary by a fellow marketing professional about these kind of cross-promotional projects.