Tuesday, June 23, 2009

noo retail partner: odin new york


there are few milestones that i set for the nooka sales team in regards to placement, some of which are stores i want to see my designs in. well, one of those milestones was achieved this month with our debut at odin nyc – one of my favorite shops. odin is a curated retail experience, much like the select shops i'm used to shopping at when i'm in tokyo (which is to say, whether you buy clothes, shoes, bags, or accessories [now including nooka], you can be confident that you end up with one cohesive look and aesthetic). being that the common denominator in my wardrobe is neutral grey, what better a store than odin!

odin is located at 199 Lafayette St New York, NY 10012-4003 (212) 966-0026 open daily from 11am-8pm. their website is here. they have a great edited collection of nooka styles in all our price points. the staff are amazing [they'll keep bags behind the counter for you while you shop] and you can always enjoy the best mexican food in manhattan at la esquina on the same block [where else can you sometimes find huitlecoche, my FAVORITE edible fungus?!?] before or after you shop.

nooka is available at other fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC

koolaborations: nooka + undcrwn

i'm a bit late in posting this so i swiped verbage from hypebeast via our own press release!


The basketball and Hip-Hop-centric brand known as UNDCRWN team up with Nooka on an upcoming watch release set for later this June. The colorful striped design features a multi-colored polyurethane band designed by UNDRCRWN founder Dustin Canalin. With the ZENV as the model of choice, logos of both Nooka and UNDRCRWN are showcased. Limited to 200 pieces, the watch will release soon at Nooka.com/Buy.

nooka is available at fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC