Friday, May 22, 2009
china and hong kong are known to be difficult regions for smaller brands – and establishing a brand takes more time. simply put [and of course i am over generalizing], the chinese consumer will not buy an item at full price unless it is a well-established major fashion brand. so though we have had consistent great press in hong kong [thank you allan!], we had some difficulty creating the same retail experiences we enjoy in tokyo and new york [for example].
well, this is now going to change as i am super excited to announce our exclusive retail partner for hong kong: LANE CRAWFORD! i love their stores – where else can you sit down and have an espresso brought to you while your goods are being wrapped? they are experts at retail experience and a perfect enthusiastic partner for not just hong kong, but shanghai and beijing as well!
so look for nooka in the watch departments of lane crawford in hong kong, shanghai and beijing. you can also find nooka at glossy shanghai and the mori art center.
lane crawford website is here.
not in hong kong, shanghai or beijing? nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.
Nooka is an official sponsor of The Juan Maclean US Tour happening now!