nooka cockoo is all-a-buzz: updated

i started getting emails from all over the world on tuesday when this post first sprung up on yanko.com – original post can be viewed here. some people wanted to know if i had seen this and others were concerned about legal issues. well, to answer the emails here: no, i did not know about it, and as for laws being broken, my understanding is that this is one of those grey areas. it is illegal to use someone's logo for unauthorized business purposes, and indeed, this is unauthorized. that said, it is legal to use other companies logos for editorial purposes, and perhaps creating a portfolio piece fits into this fair usage. that writ, i am not a lawyer. i guess i am flattered to see that nooka has such a positive image in the world that another designer would choose it as a reference point in a creative exercise. what do you think?

for blogs carrying the story, to be safe, our lawyers recommend the following disclaimer text:
"Nooka" is a registered trademark of Nooka Inc. (all rights reserved) and may not be used without its express written permission. Nooka Inc. has not reviewed and does not endorse any products, concepts or viewpoints expressed on this website, and no business relationship with Nooka Inc. is implied through any use of its trademark.

it's a common issue i think, and found this ad in this month's print magazine – funny as the same designer who did the nooka cockoo watch has a car freshner logo used in a t-shirt design on his own website...



nooka including noo spring colors are now available at fine stores and here. join "nooka" and "love nooka" on facebook. nooka_ on twitter.

nooka collab: ddc lab

Nooka Inc. and fashion retailer DDCLAB have come together to create a truly unique collaborative watch to be released in March 2009. DDCLAB’s design studio, DDC USA, has released a custom, silver reflective fabric as a part of its 2008-2009 fashion line. This custom fabric is used on the band of the watch, stitched with a bright red; the watch is also equipped with Nooka’s ZOT Classic Night face. Limited quantities of the collaboration will be available. DDCLAB is a unique fashion brand which carries innovative, technologically conscious clothing and accessories. The store was launched in 1998 by Roberto Crivello and Savania Davies-Keiller, owners of the exclusive design Studio DDC USA. Known for strength in fabric coursing and the ability to earmark technologies that are new to the market as well as those that are not even on radar, DDC USA works very closely with mills to develop and build upon innovative technologies. DDCLAB’s style is simple yet modern and futuristic, with an emphasis on technology and materials. With two stores currently in New York City, DDCLAB and Nooka proudly share a close relationship as well as shared design concepts and values.

only 100 pieces produced, and available exclusively at ddclab for a short time.

all other models and noo spring colors are now available at ddclab and on our e-store here. join "nooka" and "love nooka" on facebook.

press press online and off

here is some press i was made aware of today, the W online magazine for the aluminum blue zot and BPM magazine for the zon. both pretty cool prominent placements thanks to my wonderful PR team and the savvy editors at W and BPM. original post for W is here, and pick up BPM at your local magazine shop, march issue.

all models and noo spring colors are now available at fine stores and on our e-store here. join "nooka" and "love nooka" on facebook.