Tuesday, October 13, 2009
let me start by saying that it is truly an honor to be featured in the 2010 college competition for the one club. for those of you who are not familiar with the one club, they are the world's foremost non profit organization that promotes creativity in advertising.
each submission needs to tell both the nooka story and the stories of the products included in our current product line through print, online and broadcast media. eligibility is open to any college or university student anywhere in the world.
the judges will rate each submission on the factors listed below:
+ innovation: is the design new and unique?
+ aesthetics: is the delivery of the message novel and compelling?
+ technical ability: does the design require mastery of the tools of the trade?
+ manufacturability: is the design practical and viable?
+ nooka’s mission: is the design culturally and environmentally responsible?
+ subjective criteria: how does the design appeal to the judges.
and of course, what you are all wondering about, whats the award for winning? well, winners are featured in a very glamorous show in NYC each year (the indian food at last years award show was really yumm!). and if that isn't enough, in addition to winners selected by one Show, nooka, in its sole discretion, may select one or more entries in any category in order to develop them for possible use by nooka in its promotions. there is a cash award for work that may be chosen to be used as an actual campaign, but get full rules and information in the link below.
For more information, please visit the one club here! i highly encourage anyone to post this info on their design and school related blogs. i personally am looking forward to seeing the submissions (fortunately for everyone, i am not a judge). submission deadline is february 19, 2010.
nooka is available at fine shops all over the world and online here.
also, don't forget to vote for nooka at pulchra. the voting process may seem a bit tedious, but it is actually really simple. simply drag nooka to the number 1 spot, if that's your choice of course and choose the other 9 objects until you have completed your list. In order for your vote to be valid, you will need to complete the details form. remember you can only vote ONCE PER DAY, so make sure to log on the next day and do it all over again. link is here!
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