i love dust nooka race

we wrote this blog post april 27th but never posted it! WTF?!?

well, here it is now.

ilovedust has done some incredible work for nooka – their custom nookanookas, custom zubs and now this amazing animation! this awesome animated video features a track by one of matthew waldman's favorite french electro artists, aberration chromatique. ilovedust's love of lamborghinis and the geometric shape of nooka zenh helped create a truly unique visual with strange creatures of their imagination.

be sure to check out all of the awesome work that ilovedusts does here and the sick beats by aberration chromatique here!

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nooka at x-games

starting july 28th through august 1, be sure to stop by the nooka tent at the summer x- games to meet team nooka! members of the team will be at the tent during select times for autographs. while there, be sure to inquire about the nooka x-games special discounts through www.subports.com- 40% off select nooka watches. sign up for subports early by texting 767825 (PORTAL) on your mobile device, or online here.

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nooka sighting: lola

text by michael a. traverzo

with a behind the scenes look at the material girl clothing line commercial, madonna and daughter, lola, were photographed catching lola wearing the grey and pink nooka zub zenv 20. at only 13 years of age, lola is a fashion guru with her material girl line, which will debut in august in macy's stores in the us. be sure to pick up your grey and pink nooka here!

noo musik summer 2010

i have been reviewing and buying a shit-load of music this summer trying to find something that will blow me away or at least become my summer soundtrack. lucky i am so well-connected with my favorite labels that i get previews to upcoming stuff so i can maintain my feeling of being extra-special. so here is a short list of what's on the heavy rotation in casa nooka, le premier laboratoire de l'innovation de conception et de l'imagination:

black city by matthew dear
"Matthew Dear’s Black City can’t be found on any map. It’s a composite, an imaginary metropolis peopled by desperate cases, lovelorn souls, and amoral motives. Like most literary Gothams, Black City is a place to love and hate, as seedy as a nightclub’s back room and as seductive as the promise of power. Matthew Dear, the musician, may live in New York City, but the Matthew Dear of Black City inhabits a sound-world unlike any other: a monument to the shadowy side of urban life that bumps and creaks, shudders and wakes up screaming in the middle of the night. Black City is Matthew Dear’s third album on Ghostly International, and it’s his darkest and most engrossing work to date." --ghostly.com preorder at only $7.99 is a great deal as well.

atlantique by minitel rose
a tight collection of retro future pop sounds from one of my fave french purveyors of electro-pop. it's more 80s than the 80s ever were which makes it 160 i think. french accented english and falsetto back up vocals with sequencers always create a sound that makes me energized. buy a copy here.

disconnect from desire by school of seven bells
"School of Seven Bells take their magic seriously. Symbols, myths, mantras—in the hands of sisters/vocalists Alejandra and Claudia Deheza and guitarist/producer Benjamin Curtis (formerly of On! Air! Library! and Secret Machines, respectively), these mystical practices become achingly human, methods of making sense of an emotionally complex world. School of Seven Bells’ sophomore album Disconnect from Desire—the follow-up to the Brooklyn trio’s breakthrough Ghostly debut Alpinisms—takes its title from one of Brian Eno’s oblique stratagems; its’ cryptic album image is a “sigil,” a mystical figure containing the energy and intent of the album entire. The real magic of Disconnect from Desire, though, lives in its music: ten tracks of soaring, visionary dream-pop from a band working at the height of its powers." -- ghostly.com buy from the ghostly store here.

maya by M.I.A.
clever, interesting, engaging – a hot sweaty sound that could as well be the sound of a NYC sidewalk in the unforgiving summer sun with boys and girls of all shapes and colors bouncing in the sexy heat. i'm impressed. get it here.

dark night of the soul by danger mouse and sparklehorse
the list of collaborators is stellar [david lynch, julian casablancas, iggy pop!]. it's good to hear that there is pop head-music still being produced that can be appreciated by adults [as opposed to teenage goths]. good night music and for drives alone. moreover, how can you not love anything with the name sparklehorse in it? it makes me think of my pretty pony all grown up! get yours here.

night work by scissor sisters
i was honored to be invited to a secret concert of theirs under their secret moniker, queef latifa last year where i thought i heard tracks from the "night work", but it seems they scrapped all those tracks in favor of this collection, which i must admit, is better. i was hoping to see a roxy music cover in the album but perhaps that will be a single b-side? the sound is reminiscent of "something going on" by frida meets "desolution boulevard [us version]" by the sweet. that pretty much sums it up. still can't get my head around how they are so big in europe and not here, but then again, i still have no idea who taylor swift is aside from the kanye fiasco. buy night work here.

white magic by ceo
this has got to be the most enigmatic recording i've bought on itunes this year. it is moments of pure aural brilliance and seemingly intolerable drivel which somehow melds into a very strong expression of pop music. it is basically the abba of electronica as panda bear is the beach boys of alternative. gosh i'm good at the combo metaphor descriptions this time around! it's no surprise they are from sweden. buy it here. (for those into swedish indies, it sounds like the tough alliance because, well, basically it is)

crystal castles (II) by crystal castles
sometimes you want a band with a sound you like and basically, every song sounds the same. like stereolab for example. the whole 'if you want to do something, do it well' school or more that consistency is an excellent branding tool. who wants mcdonalds to taste different each time you have it? well, crystal castles does NOT fit into this mold. this album has them delving into a plethora of varied pop, dance, electro and moody soundscapes. i hear they are little bitches on stage but that's OK, i'm too old for music festivals. buy this here.

and a bonus for you! the komputer cast mix free download

how 'bout the cool foto from my kitchen window?

nooka: jabari presents

on saturday july 31st at 7pm, jabari johnson will be hosting the season premiere screening party for jabari presents, a new documentary series that will take you into the lives and minds of people in entertainment, art, and sports. we are extremely proud to sponsor the series as jabari explores new happenings in music and pop culture. jabari has interviewed people such as nicki minaj, 50 cent, justin beiber and many more.

check out the teaser trailer and if your in the DC area, hopefully you'll be able to check out the party at cre8 space studio gallery in washington.

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nooka in hungary

our distributor from hungary shared this video of a famous hungarian singer who is a fan favorite amongst the younger crowd. many people are following in his footsteps style wise, so hopefully they're wearing the nooka watches as well. be sure to check out the video and order your nooka watch here!

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nooka in singapore

following the success at butter factory in singapore, mlab presented another stunning showcase of the nooka collection together with other great fashion brands including dr martens for their launch of the aw2010 collections.

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the nooka team

we are officially announcing the creation of team nooka, our first sponsored team of athletes and entertainers. beginning in aw 2010, we will release special edition products co-designed by each athlete and entertainer. with team nooka, we hope to create a foundation to support the sports and lifestyles of the majority of nooka’s fans and customers. as nooka continues to grow, new athletes and entertainers will be signed to the team.

we are pleased to welcome pro fmx rider, destin cantrell as well as pro bmx rider, mike spinner. at only 20 years of age, destin has been riding freestyle motocross profressionally since he was 15. he is a focused athlete with swagger that the cameras love.

mike spinner burst into the bmx scene in 2006 and has performed tricks never done before- the 1080, 720 tailwhip and quad whip. he is definitely a media favorite, appearing on the jimmy fallen show, cbs morning show, as well as a national nike commercial.

the creation of team nooka follows the success of partnering with red bull during their new york bc1 competition as well as their sponsorship of the van’s warped tour. come july 29 - august 1, we will be sponsoring the summer x games in los angeles.

future product: nooka tattoo system

futurism is the central theme of every nooka product. we strive to think outside of the norm and in our upcoming series of genetic design innovations, nooka plants to release a unique tattoo process, and for traditionalists, inks to use in traditional tattoo processes.

these inks are based on a synthetic molecule coated with engineered rna and dna that causes skin cells to produce the pigments and/or scents associated with each color – ensuring that the colors will never fade and creating a fun interactive scent sensation unique to each design! these unique pigment producing processes are not only inspired by nature, they are sourced from the genetic diversity of our amazing planet – with 3 lines: plant sources from fruits, vegetables and flowers; insect sources for vivid iridescence and colors that shimmer in light or tell their stories in polarized and invisible frequencies; and mycobic sources in our medical line.

red is engineered from a choice of either strawberry or rasberry dna, green from mint, yellow from lemon, orange from tumeric and all create modified cellular bodies that enrich your body with micro-nutrients. unscented versions are of course available. please note that allergy testing is necessaryfor the mycobial and some of the insect derived inks.

How about a colorless invisible tattoo that produces the scent of your favorite cologne? a wide range of scents are available.

the nooka tattoo printer can convert any digital art file into a tattoo that is micro-injected thru a patented ink-jet process to the epidermis [for a temporary tattoo] or the dermis for a permanent one. and the beauty is that all tattoos can be removed with a UV pulse laser treatment! many of the my-cobial pigments can be applied topically or with an easy to administer bath
tablet. How about a floral tattoo that actually smells like flowers, or a scarab design that perpetually shimmers in the sun! WOW!

imagine a sunscreen you apply once that is invisible and weightless and creates a luscious fake tan without depriving the body of vitamin a and d! nooka screen does just that! a bioengineered symbiotic myco network built around brown chlorophyl modified from the japanese maple in a stunning array of skin tones is colorless until exposed to sunlight. sun exposure activates the chloroplasts creating a natural ‘tan’ that protects you from harmful rays. another part of the custom genome causes the symbiot to release vitamin a and d into the blood stream! WARNING, extended exposure to sunlight may cause a thin film of sugars to form attracting flies and other insects in certain environments!

artist spotlight: unmask beijing

if you remember, i mentioned the incredible work of unmask from a gallery i stumbled into while in beijing earlier this year. well ––– i contacted them to see if they would be interested in doing a customized nookanooka, to which they enthusiastically agreed [which i am very excited about]! this led to a product swap of which the fotos above are what i received. pretty cool stuff for their commercial projects, and the art, though financially less accessible is even more impressive. learn more with the links below.

exhibition information for unmask.
online shop for one of the toys above.
images of unmask sculpture on artnet.
their website here.

nooka venus sighting: kelly rowland

kelly rowland, one of the original members of girl group, destiny's child, was photographed wearing our nooest shades, the nooka venus! be sure to check out kelly's new single, commander featuring david guetta. pre-order your pair of venus here!

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studio visit: josh wilson

seattle seahawks cornerback, josh wilson, was in ny for a wedding and came by the nooka lab for the 2nd time. he already cleaned out the nordstrom in seattle and decided to come here to satisfy his nooka urge! check out the nooka mercury on him! be sure to order yours here!

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nooka sighting: yandel

text by michael a. traverzo
yandel from the puerto rican reggaeton duo, wisin y yandel, was photographed rocking a nooka string theory with our puerto rican distributor luis. be sure to order your string theory watch here!

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