Thursday, July 22, 2010

nooka in singapore


following the success at butter factory in singapore, mlab presented another stunning showcase of the nooka collection together with other great fashion brands including dr martens for their launch of the aw2010 collections.

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Wednesday, July 21, 2010

the nooka team



we are officially announcing the creation of team nooka, our first sponsored team of athletes and entertainers. beginning in aw 2010, we will release special edition products co-designed by each athlete and entertainer. with team nooka, we hope to create a foundation to support the sports and lifestyles of the majority of nooka’s fans and customers. as nooka continues to grow, new athletes and entertainers will be signed to the team.

we are pleased to welcome pro fmx rider, destin cantrell as well as pro bmx rider, mike spinner. at only 20 years of age, destin has been riding freestyle motocross profressionally since he was 15. he is a focused athlete with swagger that the cameras love.

mike spinner burst into the bmx scene in 2006 and has performed tricks never done before- the 1080, 720 tailwhip and quad whip. he is definitely a media favorite, appearing on the jimmy fallen show, cbs morning show, as well as a national nike commercial.

the creation of team nooka follows the success of partnering with red bull during their new york bc1 competition as well as their sponsorship of the van’s warped tour. come july 29 - august 1, we will be sponsoring the summer x games in los angeles.

Thursday, July 15, 2010

future product: nooka tattoo system



futurism is the central theme of every nooka product. we strive to think outside of the norm and in our upcoming series of genetic design innovations, nooka plants to release a unique tattoo process, and for traditionalists, inks to use in traditional tattoo processes.

these inks are based on a synthetic molecule coated with engineered rna and dna that causes skin cells to produce the pigments and/or scents associated with each color – ensuring that the colors will never fade and creating a fun interactive scent sensation unique to each design! these unique pigment producing processes are not only inspired by nature, they are sourced from the genetic diversity of our amazing planet – with 3 lines: plant sources from fruits, vegetables and flowers; insect sources for vivid iridescence and colors that shimmer in light or tell their stories in polarized and invisible frequencies; and mycobic sources in our medical line.

red is engineered from a choice of either strawberry or rasberry dna, green from mint, yellow from lemon, orange from tumeric and all create modified cellular bodies that enrich your body with micro-nutrients. unscented versions are of course available. please note that allergy testing is necessaryfor the mycobial and some of the insect derived inks.

How about a colorless invisible tattoo that produces the scent of your favorite cologne? a wide range of scents are available.

the nooka tattoo printer can convert any digital art file into a tattoo that is micro-injected thru a patented ink-jet process to the epidermis [for a temporary tattoo] or the dermis for a permanent one. and the beauty is that all tattoos can be removed with a UV pulse laser treatment! many of the my-cobial pigments can be applied topically or with an easy to administer bath
tablet. How about a floral tattoo that actually smells like flowers, or a scarab design that perpetually shimmers in the sun! WOW!

imagine a sunscreen you apply once that is invisible and weightless and creates a luscious fake tan without depriving the body of vitamin a and d! nooka screen does just that! a bioengineered symbiotic myco network built around brown chlorophyl modified from the japanese maple in a stunning array of skin tones is colorless until exposed to sunlight. sun exposure activates the chloroplasts creating a natural ‘tan’ that protects you from harmful rays. another part of the custom genome causes the symbiot to release vitamin a and d into the blood stream! WARNING, extended exposure to sunlight may cause a thin film of sugars to form attracting flies and other insects in certain environments!

Wednesday, July 14, 2010

artist spotlight: unmask beijing






if you remember, i mentioned the incredible work of unmask from a gallery i stumbled into while in beijing earlier this year. well ––– i contacted them to see if they would be interested in doing a customized nookanooka, to which they enthusiastically agreed [which i am very excited about]! this led to a product swap of which the fotos above are what i received. pretty cool stuff for their commercial projects, and the art, though financially less accessible is even more impressive. learn more with the links below.

exhibition information for unmask.
online shop for one of the toys above.
images of unmask sculpture on artnet.
their website here.

Tuesday, July 13, 2010

nooka venus sighting: kelly rowland


kelly rowland, one of the original members of girl group, destiny's child, was photographed wearing our nooest shades, the nooka venus! be sure to check out kelly's new single, commander featuring david guetta. pre-order your pair of venus here!

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Friday, July 9, 2010

studio visit: josh wilson



seattle seahawks cornerback, josh wilson, was in ny for a wedding and came by the nooka lab for the 2nd time. he already cleaned out the nordstrom in seattle and decided to come here to satisfy his nooka urge! check out the nooka mercury on him! be sure to order yours here!

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Thursday, July 8, 2010

nooka sighting: yandel

text by michael a. traverzo
yandel from the puerto rican reggaeton duo, wisin y yandel, was photographed rocking a nooka string theory with our puerto rican distributor luis. be sure to order your string theory watch here!

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