Friday, May 2, 2008

toyota matrix the 5th door + nooka



its always a pleasure to work with other talented people in different fields, and especially with my friends at the brooklyn circus [ouigi is one of the 5 5th door collaborators for this project] – and our toyota matrix collab is turning out to be another pleasure!

here is the intro blurb from the site:
"nooka and Toyota have joined forces to create a unique line of timepieces that are the perfect companion to a truly unique vehicle, the 2009 Matrix.

with designs inspired by the underground urban lifestyles of five contributors to the 5th Door website, these limited edition watches are a must for any trendsetter"

check it out.
site design by berrymatch, yumi asai: art direction, osamu iizuka: interactive design.

the campaign is being spearheaded by burrell, an atlanta based ad agency and will be targeted to the "urban" market. these collab watches will be available in the US exclusively for the first few months of the campaign.

toyota, the 5th door and matrix are trademarks of the toyota motor company, all rights reserved.

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