Tuesday, April 7, 2009

the nature of the blogger

i had a lovely brunch with my friend sam this weekend. he is a fellow entrepreneur and even more media-savvy than myself. he also is a reader of my blog and he always presses me to write more of the personal insights he knows i have [on business, design, society etc.] on my blog assuring me that it will be more interesting to my readers.

now, i usually tell sam that this blog is not my personal blog [i actually do not have a personal blog], and that i have to edit and tailor my 'voice' for various audiences and purposes. the nookastyle blog is a hybrid. people who read it can see that it's not a corporate blog written by a PR agency, it is actually written by me. this supports the argument that it is a personal blog or rather matthew waldman is nooka and nooka is matthew waldman. but does this mean i have to write about my political views or air dirty laundry about people i work with?

i honestly would prefer to write more in the rant style of my conversation, but as many tv stations post before a news opinion segment "the views of the speaker do not reflect the views of the management of this station". that said, although the nooka design studio is more a socialist commune in structure, i am still the creative director and ceo and can probably say with 90% certainty that my views do reflect the views of the station. but all this brings up the crux of the matter. i do self-edit. i am also edited by others [i have to show amazing restraint not to write about the AMAZING new products i've designed as to not undermine the great work my press agents plan for example]. i self-edit because my views on many matters are not so much controversial as open to misinterpretation when voiced by someone such as myself. and as i like the voice of nooka to represent the brand values, i may need to add "controversial" as one of those values to support a change of voice [though i like the idea the more i type].

anyway, in traditional blog style, here is a morning brain dump. i will still post interesting celebrity nooka news AND make an effort to go back to at least one rant per week.

nooka is available at fine stores and here. remember, you get a free copy of deastro's keepers with every online watch order on this link while supplies last!

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