Tuesday, July 7, 2009

the build-up and build-out and the nooka boys

one thing people sometimes mention when they visit the nooka lab is how handsome all the guys are [and how pretty the girls are too]. yes, it's possible that they're just saying that to be nice, but seriously, we have a disproportionate number of hotties working here – which is well illustrated by these fotos of the nooka team working on the build out of the pop-up shop at den.

top left is frank, our architect who calls the interior treatment "the Nth dimension" – giving a physical form to the nooka journey to the future! working in no particular order is alex, product designer, paul, product and graphic design, our swedish intern david [shirtless so he wouldn't get paint on his clothes even though everyone was told in advance of painting day] and my PA intern, michael. not pictured is yours truly and shinya nakamura [former full time employee and artist/fabricator extraordinaire] who is overseeing the build-out of the shop.

i think some men's fashion magazine should use the nooka lab staff as models for a story....any creative directors reading my blog?

nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

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