nooka x doraemon

text by michael a. traverzo


doraemon and nooka have collaborated to bring you the japan exclusive (500 pieces) “nooka + doratch” timepiece inspired by the character. the collaboration will be sold for ¥21,120, in sync with the year that doraemon was born, 2112. the watch features the many expressions of doraemon.

doraemon, the story of a robotic cat who travels back in time to aid a schoolboy, nobita nobi and their journeys together was created by fujiko f. fujio in 1969. it is extremely popular in countries around the world, though strangely, was never released in english! [it's well-known in italy, taiwan, china, spain...]

if you're in japan you can order yours here!

the “Doratch” series is a line of time pieces created for doraemon and since its first release in 1997, it has been a phenomenal success. currently, there are more than 60 different timepieces and nooka is extremely proud and privileged to be part of their 40th anniversary.

nooka watches are available here!

also, don't forget to vote for nooka at pulchra. the voting process may seem a bit tedious, but it is actually really simple. simply drag nooka to the number 1 spot, if that's your choice of course and choose the other 9 objects until you have completed your list. In order for your vote to be valid, you will need to complete the details form. remember you can only vote ONCE PER DAY, so make sure to log on the next day and do it all over again. link is here!

follow nooka on facebook and twitter.

abb interview video: matthew waldman

the power of twitter: a few months ago i was monitoring "nooka" chatter on twitter and came across a thread from jabari johnson his wearing my designs, and i contacted him and got to know more about his incredible DC based network. andre is part of that network and he was kind enough to make an effort to come to nyc to interview me for his video magazine series.

the interview was conducted at our pop up show at den on 330 east 11th street 2 weeks ago. i was given the chance to showcase our new line of belts (the strip) and wallets (AO) as well as our fragrance. it's difficult for me to watch as i HATE the sound of my own voice, but doesn't everyone hate the sound of their own voice recorded? that said, i hope you enjoy it. remember, the pop up shop is open until august 16th, so check it out while you can! the frank nan designed interior is really impressive.

the video itself is enough of a plug for andre's skills, but seriously, check out his vimeo page [link below] and hire him for your videography needs, especially if you're in the DC area.

also, don't forget to vote for nooka at pulchra. the voting process may seem a bit tedious, but it is actually really simple. simply drag nooka to the number 1 spot, if that's your choice of course and choose the other 9 objects until you have completed your list. In order for your vote to be valid, you will need to complete the details form. remember you can only vote ONCE PER DAY, so make sure to log on the next day and do it all over again. link is here!

nooka can be found in fine stores all over the world and here. follow nooka on facebook and twitter.

Nooka X Interview from ABB VIDEO. .

ABB productions website here.

spongebob nookapants

everyones favorite sponge who lives in a pineapple under the sea is coming to a wrist near you. spongebob squarepants is currently nickelodeon's highest rated television show and 2009 marks its 10th anniversary. we are extremely excited to be a part of history. what better way to mark spongebob's impact on popular culture then being forever immortalized on a nooka watch. we have designed two limited-edition timepieces referencing the palette of bikini bottom on the ZUB ZENH and the aluminum ZENV. these are designs i can imaging on sandy cheeks, spongebob and even patrick! hey, i know marc jacobs is a big fan of the sponge, maybe he'll be buying some of these as well.

spongelevator is the ZUB retail at $175 and the spongenvader $275. they are actually available now, exclusively at comic con in san diego. link here! and will be in stores for fall, but you can make sure you pre-order yours as these are sure to fry… I mean fly off shelves.

nooka featured is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

koolaborations: nooka + undcrwn

i'm a bit late in posting this so i swiped verbage from hypebeast via our own press release!


The basketball and Hip-Hop-centric brand known as UNDCRWN team up with Nooka on an upcoming watch release set for later this June. The colorful striped design features a multi-colored polyurethane band designed by UNDRCRWN founder Dustin Canalin. With the ZENV as the model of choice, logos of both Nooka and UNDRCRWN are showcased. Limited to 200 pieces, the watch will release soon at Nooka.com/Buy.

nooka is available at fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC

nooka collab: bleed

i became friends with the guys at bleed the very first design tide i took part of in tokyo when it was in a funky building on meiji-dori [tokyo] and have talked of doing a collaboration since then – well, it's about to drop in an extremely limited edition. gorgeous gold silk screened design on leather and our signature zen-h face.

bleed is an interdisciplinary studio in norway and i hear their space is very cool and hope to visit them there some day. check out their site here.



nooka x bleed is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

nooka collab: ddc lab

Nooka Inc. and fashion retailer DDCLAB have come together to create a truly unique collaborative watch to be released in March 2009. DDCLAB’s design studio, DDC USA, has released a custom, silver reflective fabric as a part of its 2008-2009 fashion line. This custom fabric is used on the band of the watch, stitched with a bright red; the watch is also equipped with Nooka’s ZOT Classic Night face. Limited quantities of the collaboration will be available. DDCLAB is a unique fashion brand which carries innovative, technologically conscious clothing and accessories. The store was launched in 1998 by Roberto Crivello and Savania Davies-Keiller, owners of the exclusive design Studio DDC USA. Known for strength in fabric coursing and the ability to earmark technologies that are new to the market as well as those that are not even on radar, DDC USA works very closely with mills to develop and build upon innovative technologies. DDCLAB’s style is simple yet modern and futuristic, with an emphasis on technology and materials. With two stores currently in New York City, DDCLAB and Nooka proudly share a close relationship as well as shared design concepts and values.

only 100 pieces produced, and available exclusively at ddclab for a short time.

all other models and noo spring colors are now available at ddclab and on our e-store here. join "nooka" and "love nooka" on facebook.

available now!

hellz bellz and LTD collabs available now!

the hellz bellz model features a heavy metal mesh band giving it a lot of heft.

the LTD model [invisible warrior] features a semi-transluscent custom camo strap.

buy them from your fave nooka seller or here.

kogane-cho redevelopment

yesterday was a BUSY day. i worked the booth at rooms all day, and then we were off to yokohama for an event related to the trienalle:

the opening of the kogane-cho redevelopment dedication. koganecho is an area long plagued with crime and prostitution and the city of yokohama has put up the money to make the area into artist studios, gallery spaces and fashion shops. the new buildings fit snugly under the train tracks of the keikyu line. nooka zub 38s are available in the GOLD shop [kogane = gold] next to one of the cute cafés scattered through the area.

i really enjoyed the paper fruits project by a thai artist wit pimkanchanapong. you buy the flat sheet and if you cut it out and make it into the 3-D fruit, he will exchange it for a real fruit and then resell the paper one as a souvenir at a higher price than the flat one. it's really a brilliant way to mix community, recycling and real commerce concepts into one experience. his site here.

also, the installation by naro tamiya in the issey miyake shop is wonderful! lots of information on everything is here.

i then met fellow designers and friends from osaka at an impossibly small bar in shibuya, but i'll make a separate entry for that.

also pictured in this entry is the nooka limited edition for the yokohama trienalle which will be available at the art fair itself as well as spiral yokohama and online store [also on the nooka.jp site and online store]. it has a beautiful dark gold face and green body. limited edition of 500 exclusive to japan!