nooka press: time out magazine

text by michael a. traverzo

in this weeks time out new york, the nooka strip was featured in a very fitting part of the magazine, the parsons vs fit spread. i say "fitting" since the green strip was pictured on a parson's student, coincidentally, the school where matthew waldman has taught. you can bet this was very exciting for matthew to see!

be sure to purchase your green nooka strip here!

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design process: subtle changes

i am always told how well nooka as company does with branding – normally, companies retro-fit corporate identity systems piecemeal and only consolidate and rationalize when they are big enough to hire a large branding agency. in actuality, i started nooka with the brand fairly well articulated before i had actual product and the brand is as much a product to me as the actual objects we design and sell.

well...here is our first major [minor?] change since i debuted the logo 10 or so years ago – BOLDER logotype. it will be a subtle to unnoticeable change to the layman, but i'm sure the design crowd will appreciate the change.

it also contains the "mindstyle™" tag line.

here at nooka, we love evolution via iterative process as much as inspired design explosions!

hennessy black x nooka

text by michael a. traverzowith a new blend of jasmine and orange flowers mixed with citrus, honey and grapes, hennessy has taken the brand beyond cognac to the premium mixed spirits, with the introduction of hennessy black. sleek, sexy, clublike, hennessy black blends more than just drinks. music, culture and now, the release of the exclusive nooka collaboration. only 700 pieces have been produced, infusing the the zub zenh 20 with graphics inspired by hennessy's insignia.

you won't be able to get your hands on this one of a kind "mix" unless you're a hennessy vip!

straight or mixed – hennessy black is the highly versatile, decidedly different new cognac from the world's leading cognac house – distinctively smooth with a fresher, lighter flavor.

forgot to mention, since becoming involved with this project, nooka founder, matthew waldman, has concocted the nooka sidecar – now the official party drink of the nooka lab: equal parts hennessy black, cointreau, fresh squeezed lemon and lime juice [half lemon half lime], and a splash of simple syrup [or sugar] to sweeten: shaken vigorously with crushed ice, strained and served in a small sugar rimmed water glass or tumbler – YUMMY!

thanks to kdu, the keystone design union, for getting us involved. learn more about the kdu here!

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new retailer in singapore: red dot museum shop

text by michael a. traverzo

nooka is proud to inform you that we have a new retailer - the museum shop located at red dot museum, singapore. if you're there, be sure to stop by!

the address is as follows:
28 Maxwell Road
Singapore 069120
6534 7194

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nooka press: t magazine

it is always a privilege to see nooka products featured in various magazines, but i am finally starting to feel like a true design star by being featured in T magazine (the new york times style magazine) 2 months in a row. it is especially exciting to be referenced in david coleman's article good timing of the spring 2010 edition [as well as seeing a yellow zub on a model in a fashion pictorial of the same issue]. what makes it even more amazing is the fact that mr. coleman could hear any of what i was saying the day he did the phone interview – i was home with laryngitis!

purchase the zenh hyper space pictured above here and purchase the zub zoo electric yellow here!

studio visit: shin tanaka and naoko shimojo

shin tanaka and naoko shimojo visited the nooka lab last wednesday! i'll hang out with them again in tokyo in april. i'm glad shin is doing more high profile art events. i introduced him to the KDU this visit of which i am a member. learn more about shin here. get your super limited edition shin tanaka mini nookanooka here.

in celebration of h5's latest black pop up store in mid valley megamall in malaysia, 20 local talents have teamed up with h5 to customize their own nookanooka.

as part of this unique event, h5 is giving you a chance to win a nooka zub. all you have to do is visit the h5 black lab pop-up store and rate the top 3 designs from the nookanooka art series. three winners who correctly predict the three most popular designs (in first, second and third placing, respectively) each win themselves a nooka watch! you can also visit the h5 facebook fan page here to check out the designs and rate them.

get down to the H5 black lab pop-up store or surf the h5 facebook fan page now and be that much closer to owning your very own nooka!

*Note: This contest is open to all Malaysians and runs from 12 to 28 March 2010. Results will be announced one week after the contest closing date on H5’s Facebook Fan Page. Winners will also be notified via telephone or e-mail. In the event of a tie, a draw will be held to determine the top three winners. The H5 Black Lab pop-up store is located at FK-04, First Floor Mid Valley Megamall, Mid Valley City, Lingkaran Syed Putra, KL.

read all about the art series and check out the great pictures here!

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