Monday, May 11, 2009

nooka X spongebob squarepants

i usually wait to blog about stuff until it's actually in stores or at least a few weeks prior to that date, but as this news is already out on the PR wires, i feel it should also be on my blog.

it's no secret that personally, i'm a huge fan of spongebob [i like square butts and just can't lie...what a great tv commercial!], but was a bit reticent at first to agreeing to a collab when we were approached by nickelodeon. my fears about the collaboration were quickly dispelled when i was shown the great stuff BAPE produced last year and were told that we would have liberty to manipulate and create our own design vocabulary for the project.

i must say, the creative teams at nickelodeon are amazing! they are enthusiastic about their properties and about working with us.

2009 is the 10th anniversary of spongebob squarepants and we are more than stoked to be a part of the year long celebration. our pieces will be available in-stores this summer but look for pre-order status in june on our online store. i'll blog about it again when closer to the drop-date. in the meantime, read this cool article in, of all places,! and also on hypebeast!

nooka featured is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

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