noo from nooka, the zon

as seen on kanye west's blog earlier last week, here is my post for my newest design – the zon. i really must say, i am very happy with this design. it's our heaviest and largest time piece to date yet feels weightless on my wrist. i was skeptical about designing a butterfly clasp for one of my designs because it is more difficult to adjust than our previous models, but now i am sold – it has a nice glam appeal! here is some real press release ready copy:

the zon is a luxury digital world-time watch with an intuitive graphical interface as well as numeric display.

the unique graphical display gives an intuitive experience of the progression of with one minute blocks that fills the display every 12 hours. one can easily toggle to a standard numeric display in either 12-hour or 24-hour formats as well as get the time in 24 cities around the world.

the strap alignment allows both left handed and right handed individuals to achieve a perfect fit on their wrist. tool to change the alignment to flush left, flush right or center is included. buy yours here, or at fine nooka stockists.

the weight, size and flush alignment of the design is extremely comfortable for an oversized time piece.




leather models come with a stainless steel butterfly closure. the silver model has a standard metal mesh strap.

this will launch in december during art basel in miami, ddc lab in NYC and los angeles. i will update this blog with launch party details and a link on where to buy soon. SRP is $650.US buy yours here, or at fine nooka stockists.

read the great comments on kanye's blog here.

upcoming: nooka zon

again, this has somehow leaked before i could blog about it – our nooest nooka, the world-time nooka zon™

conceptually, the zon is closest to my concept of representing time as you experience it – the pixels fill up one minute at a time just as sunlight or fills and empties the sky through 12 hour cycles. it is also evocative of the hourglasses that fill with sand as time progresses. and as intuitive as it is, i doubt there will be many people who can glean the exact time from the display – so at the touch of a button: a standard analog digital display replaces the grid of pixels!

i personally engineered this watch to sit squarely on the top of the wrist no matter which are you choose. you will have to adjust the strap to flush right for your left arm and flush left for your right [or center if you prefer it that way]. a custom tool is included with the kit to accomplish this.

moreover, this is a world time watch with 24 cities pre-programmed for the world traveller like myself.

it has a weight to it that is new for our line and i hope you will lve it as much as i do.

-matthew waldman november 15th 2008

available soon!