nooka X supreme being

we met the guys behind supreme being at a trade show in barcelona 4 years ago! we've kept in touch ever since, and i am excited to announce a collab! i have watched them grow from t-shirts to a full-fledged fashion company – congratulations guys!

from the official press release: Supremebeing first began as a small, hand-printed graphic t-shirt venture in the UK, and today has grown to a full street-wear clothing line for both men and women. The fully-formed line features everything from clothing to trainers and accessories, along with their staple t-shirt collection. Many of the t-shirts are still printed by hand, keeping the personal touch of the line alive and well. Their ethos, ‘Created First Amongst Equals,’ encourages consumers to not simply wear their clothing for the brand name, but because they love the clothes. This attitude is expressed in the brand’s own designs and is also apparent in the collaborative design with Nooka.

supreme being website here.

nooka featured is available for pre-order here and will ship end-may. join nooka and love nooka on facebook and nookaNOW on twitter.

studio visit: charlie villanueva

let's talk about how to make oneself look very short: stand next to the milwaukee bucks charlie villanueva! he is the sweetest guy and a native of queens NYC [just like me]. thanks to stephanie solomon, my well-connected friend from los angeles for stopping by the nooka lab with him.

nooka featured is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

studio visit: jimmy jane / ethan imboden

i am falling behind with my blogging and i will blame the ICFF for being in town this past weekend [up til today].

on friday, san francisco based ethan imboden came by the nooka lab to talk shop [design entrepreneur stuff] which was really great as i never meet enough people doing ventures similar to mine. ethan is the creative mind behind jimmy jane [website here], a company repositioning sex play products. so though the line couldn't be any more different from nooka, their approach to marketing and placement is similar and we always have a lot to talk about. i also love their tagline: where naughty is nice, sexy is smart, and the pleasure's in the details.

he walked away with a mirror finished zen-h nooka watch which i think matches his style pretty well.

nooka featured is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

nooka sightings: the method man

whether you know him old-school from the wu-tang clan or new-school from the wire on hbo, method man is the shizzle.

seen here in a crooks and castle T and a spring zub zoo 38 in fire engine red.

big shout-out to LaToya McLean for taking the time to send us the photos!


nooka featured is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

nooka X spongebob squarepants

i usually wait to blog about stuff until it's actually in stores or at least a few weeks prior to that date, but as this news is already out on the PR wires, i feel it should also be on my blog.

it's no secret that personally, i'm a huge fan of spongebob [i like square butts and just can't lie...what a great tv commercial!], but was a bit reticent at first to agreeing to a collab when we were approached by nickelodeon. my fears about the collaboration were quickly dispelled when i was shown the great stuff BAPE produced last year and were told that we would have liberty to manipulate and create our own design vocabulary for the project.

i must say, the creative teams at nickelodeon are amazing! they are enthusiastic about their properties and about working with us.

2009 is the 10th anniversary of spongebob squarepants and we are more than stoked to be a part of the year long celebration. our pieces will be available in-stores this summer but look for pre-order status in june on our online store. i'll blog about it again when closer to the drop-date. in the meantime, read this cool article in, of all places, marketwatch.com! and also on hypebeast!

nooka featured is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

nooka x juan maclean repost

i'm posting this info again with new fotos from the finished DFA records/mike vadino customized nookanooka. learn more here where you can get tour dates as well.

mike vadino, the graphic design mind behind dfa records has customized a nookanooka as part of the juan maclean tour nooka is proud to be an official sponsor. here is the official copy from the ad that will run in the next issue of vice magazine:

The Juan Maclean Nooka Robot is the not-too-distant relative of Nooka’s official mascot, the NookaNooka™ Born from the sci-fi influences and music of DFA Records’ The Juan Maclean, and Nooka’s decidedly different approach to design, our little robot friend has already taken a liking to this planet. In fact, he’ll be hitting the road this month and next with The Juan Maclean and making appearances at select shows.

we will have a website with all the tour dates up by the end of the week where you can also view a preview video of how the mike vadino nookanooka was made! you can buy the juan maclean release, the future will come on itunes.

nooka featured is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour this Spring.

noo nookanooka video

it's so nice to see other creatives take on the work one produces, and what better way than with video. here is an image video for nooka featuring the nookanooka as brand ambassador. let me know what you think.



direct link to the video on our website is here. the studio who produced the vid is release the hounds, their website is here.

Executive Creative Director: Matthew Waldman
Creative Director: Andrew Hamilton
Agency: Release the Hounds
Creative Direction: John Mills, Russ Gautier
3D Animation: Russ Gautier
Story by: John Mills, Russ Gautier
Agency Producer: Holly Flaisher
Music: "Sleepyhead" Passion Pit



nookas and nookanookas are available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.