from my few discussions via email and twitter, it seems that some students felt that they could publish on their own after they submitted. do students not read rules, terms and conditions? it clearly states in the forms:
"Submissions may not be published without the prior written consent of Nooka, provided that, entrant shall have the right to include the submission in his or her portfolio following the official announcement of the Competition winners by One Show."
it's frustrating that i have to explain this, but i do realize that the students do not have real world client experience. to them, please ask yourself: would an ad agency publish a client advertisement with out their input? would they publish work created for a client without getting paid? only the client can give feedback on their core values and whether or not the work produced reflects them.
publishing the work outside of the context of the one show competition shows a complete disregard for normal design process and the client, which in this case, is nooka. it's a competition, and the rules and regulations of competitions are specially crafted to protect the client and the applicants.
a few more questions for the students:
publishing the work outside the context of the one show creates confusion for my customers. is "confusion" a core value you want to promote as your special skill when you're looking for a job?
this is not to say that a lot of the work i'm seeing isn't good, but is it not the job of the fine judges the one club has gone through much expense to assemble to decide? how do you think your work will be viewed for originality if they saw it before the judging?
i hate to sound like a curmudgeon, but this is simply an issue of context and a key point of design that can not be ignored. publishing out of the context of the one club runs the risk of the submission being disqualified. publishing any work using another person or company's trademark opens you up to even greater problems.
so if you're happy to bypass the one club, that's cool, but you must add this to your work and to all the people/sites posting: