nookafesto

ok, here it is, the nookafesto, core values for the nooka brand that i have been working on. i'm not 100% happy that it's complete, but then again, when am i ever 100% happy with anything? i'd be more than happy to entertain comments and suggestions to make it 100% ! that writ, it is a great little piece of copywriting and a wonderful tool for me and my design/marketing staff to check back on, to keep the brand moving forward in a cohesive fashion. for that, i think i can pat myself on the back.

Nooka speaks of a world of the tomorrow that is happening right now. It seems gloriously unattainable but is here in the palm of our hands. It is optimism, it is progress, and it is our future.

Core Beliefs
Universal Communication
Nooka believes in the power of universal languages like those used in math, science and commerce to increase understanding and enable diverse groups of people to work together. The universal visual language of Nooka creates a communication tool for all, promoting the exchange of ideas across the globe through great design.

Passion
Nooka believes that constant advances in technology and cultural change necessitate originality in design. Our lust for innovation through technoculture and our childlike belief that anything is possible drive us to constantly strive for the perfect design.

Interaction
The alternative approach to everyday objects in Nooka’s designs triggers thoughts of new possibilities and examination of our surroundings. Nooka products change the brain state of anyone they touch.

Purpose
Every Nooka object is designed with intention. It has the power of clarity, the power to reach the heart of everyone who interacts with it. Nooka is committed to the belief that anything is possible. It is only through a truly open mind that we may face the challenges ahead of us.

Inspiration
Nooka sees the whole world as inspiration; it absorbs energy from it and creates new forms.

Futurism
Nooka changes how we experience technology by placing it in new contexts. The futurist believes that this process always results in progress. Nooka is a futurist brand.

Nooka® - mindstyle™

portable film festival in australia!

It is my pleasure to announce that the Nooka Extra Dimensional National video has been selected as one of the finalists for the State of Design “Film the Future” competition! As a finalist, we will be broadcasted daily at Federation Square in Melbourne. If you’re around the area between July 15th and the 25th, be sure to check us out and if not, make sure you check experience the video at the film festival site here, along with the other submissions.

An overall competition winner will be judged by representatives of the Portable Film Festival, Ewan McEoin from State of Design, and respected Melbourne graphic designer Jeremy Wortsman. The Cool Hunting site will feature the winning entry.

please note, this is melbourne AUSTRALIA, not florida! special thanks to andrew hamilton aka futuretron and all nooka fans in australia.

nooka is available at fine stores and here. join nooka and love nooka on facebook and nooka on twitter.

XEROX Rebranding WTF?

xerox has demonstrated that they know absolutely nothing about branding and marketing by undertaking a redesign of their corporate identity [logo and graphic design style for the non-design set]. i guess i'm one of the few identity specialists that would turn away such business, but their previous logo and identity was perfectly fine -- iconic and well recognized. if they have a problem with the consumer, it's in the product or the advertising/marketing-- not the logo.

companies that really understand branding [like apple computers, and nooka] know that branding excels by maintaining 3 main principals: 1. consistent presentation [through the application of a kick-ass corporate identity program], 2. consistent messages, and 3. consistent high quality products that embody the first 2 principals. for a company like xerox, in terms of priority, steps 3 and 2 are the issue.

what xerox fails to grasp is that a new logo will not accomplish anything other than causing blog posts like this to pop up.

if any executives there want to hire my brand studio, berrymatch, to fix the mess, have them contact me. i would suggest a revitalization of the previous brand standards with a focus on language and message and deliver a new look-and-feel without replacing the logo [why throw out the only positive brand asset you have?] concurrent to that, i would put together a world-class team to redesign their products to launch WITH the new look-and-feel, not before.