the build-up and build-out and the nooka boys

one thing people sometimes mention when they visit the nooka lab is how handsome all the guys are [and how pretty the girls are too]. yes, it's possible that they're just saying that to be nice, but seriously, we have a disproportionate number of hotties working here – which is well illustrated by these fotos of the nooka team working on the build out of the pop-up shop at den.

top left is frank, our architect who calls the interior treatment "the Nth dimension" – giving a physical form to the nooka journey to the future! working in no particular order is alex, product designer, paul, product and graphic design, our swedish intern david [shirtless so he wouldn't get paint on his clothes even though everyone was told in advance of painting day] and my PA intern, michael. not pictured is yours truly and shinya nakamura [former full time employee and artist/fabricator extraordinaire] who is overseeing the build-out of the shop.

i think some men's fashion magazine should use the nooka lab staff as models for a story....any creative directors reading my blog?

nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

pop up shop soon!

as you can see from the image: i can keep it a secret no longer: BELTS [nooka strip, NS™], nooka wallet system [asset organizer, AO™] and super secret launch, our precious essence of nooka in a bottle debut at our pop-up shop at den.

the space is tiny so a guest list is being tightly maintained [not by me] for the opening so make sure to RSVP if you want to go to that or are press and need a special earlier time. otherwise, shop is open for 6 full weeks!

i will do a post a bit later about the design of the shop and the buildout process as well as insights on the new products. it's very exciting.

nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

building momentum and ready to explode

monday and tuesday we held exclusive press interviews for our upcoming secret product launch. it was so exciting to meet the actual editors for this new category nooka is entering, and also to have a unique space dedicated to showcase all my designs. it was unfortunate i had laryngitis the whole time but all went well as i articulated how my design philosophy of universal communication and utopian futurism relates to the new products. this is all leading up to our very first US pop-up shop at den on east 11th street opening july 10th [i'll blog about that soon]. look forward to posts on our upcoming belts [nooka NS] and noo approach to wallets [AO assets organizer] as well as the product line my PR people wont let me blog about just yet. seriously, sooooo much going on at once it's going to all come together like a supernova!

nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

more nooka and BMX: zack yankush

direct from bmx star, zack zankush:

Hey dudes!!

Just got back from round one of the Dew Tour. It was the first ever BMX only stop so it was action packed all weekend. It was held in downtown Chicago right in Grant park. The city skyline was the backdrop for the first big BMX contest of the year and it ruled. Here are a couple pics of me running my mouth for Fuel TV. You will be able to check out all the footage on Fuel TV’s Weekly Update with Boost Mobile all week long. Be sure to check out the snazzy Zenh SP. Thanks Nooka!!!!

the sky pyramid nooka zack is wearing is available fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC

nooka sightings: dorian via complex blog

this is from a fashion-on-the-street entry on the complex blog:
"What do chicks dig about your style? They like my Nooka watch and think my look is fresh and appealing."

see full post here.

nooka is available at other fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC

noo retail partner: odin new york

there are few milestones that i set for the nooka sales team in regards to placement, some of which are stores i want to see my designs in. well, one of those milestones was achieved this month with our debut at odin nyc – one of my favorite shops. odin is a curated retail experience, much like the select shops i'm used to shopping at when i'm in tokyo (which is to say, whether you buy clothes, shoes, bags, or accessories [now including nooka], you can be confident that you end up with one cohesive look and aesthetic). being that the common denominator in my wardrobe is neutral grey, what better a store than odin!

odin is located at 199 Lafayette St New York, NY 10012-4003 (212) 966-0026 open daily from 11am-8pm. their website is here. they have a great edited collection of nooka styles in all our price points. the staff are amazing [they'll keep bags behind the counter for you while you shop] and you can always enjoy the best mexican food in manhattan at la esquina on the same block [where else can you sometimes find huitlecoche, my FAVORITE edible fungus?!?] before or after you shop.

nooka is available at other fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC

koolaborations: nooka + undcrwn

i'm a bit late in posting this so i swiped verbage from hypebeast via our own press release!


The basketball and Hip-Hop-centric brand known as UNDCRWN team up with Nooka on an upcoming watch release set for later this June. The colorful striped design features a multi-colored polyurethane band designed by UNDRCRWN founder Dustin Canalin. With the ZENV as the model of choice, logos of both Nooka and UNDRCRWN are showcased. Limited to 200 pieces, the watch will release soon at Nooka.com/Buy.

nooka is available at fine stores and here! follow nooka on twitter: nookaNOW look for posts from matthew waldman on spacecollective.com/NOOKANYC