Aluminum [or Aluminium for the UK] Nooka

without any fanfare, we launched a line extension of nooka watches with aluminum cases and polyurethane bands with a butterfly closure. this creates an extremely light-weight watch with lots of opportunity for color variation. it also adds a model to our lineup with a sexy polyurethane strap that is replaceable – placing it in between our zubs and the v-series. i tried to come up with a model name that fits our current convention of z+identifying sound to no avail....ideas anyone?

quick facts about aluminum: it is the most abundant metal in the earth's crust, and the third most abundant element overall [after oxygen and silicon]. makes up close to 8% by weight of the earth’s crust... was once more expensive by weight than gold! napoleon bonaparte had a set of aluminium cutlery used for only his most honored guests – it was THAT expensive at that time. it is easier to recycle than to make from bauxite [aluminum never occurs in it's metallic state in the earth, which is why it took so long for it to be discovered] – so make sure you recycle even scraps of aluminum foil! read more about it here. thanks wikipedia!

these are available on our website now in black, anodized blue and anodized orange.

the giants and super tuesday

i was told by our new intern, carl 2.0 [karl 1.0 was last year's design intern...both from sweden] that my blog is more interesting when i write about non-nooka stuff, so here's another rant for you.

as you know, the new jersey giants won the bowling championship [or something with bowls] this past sunday and new york city decided to have a ticker tape parade today. it also happens to be super tuesday, and i wanted to vote before i went to the office. i live just east of the parade route, so on a practical note, the parade route separated me from the polling location – no biggie, just frustrating finding an intersection where i could cross. what i didn't expect was how depressed, almost to the verge of tears, the sight of all these football fans made me. in a country where 70 million people have NO health insurance; the fact that so many people felt it a good thing to take a day off of work and take their children out of school to celebrate the win of a game they did not participate in made me think of how dismal the education system in the united states really is. how is it that people can invest so much energy into a parade and not keeping the streets paved, the airports up-to-date, the population insured....

on another note: i boarded the subway from a station i normally don't take and took this great photograph of a paint splatter on the platform! also, hypebeast did a mention of the lego show i wrote about last week making me a minor internet star yet again!