Wednesday, February 6, 2008
Aluminum [or Aluminium for the UK] Nooka
without any fanfare, we launched a line extension of nooka watches with aluminum cases and polyurethane bands with a butterfly closure. this creates an extremely light-weight watch with lots of opportunity for color variation. it also adds a model to our lineup with a sexy polyurethane strap that is replaceable – placing it in between our zubs and the v-series. i tried to come up with a model name that fits our current convention of z+identifying sound to no avail....ideas anyone?
quick facts about aluminum: it is the most abundant metal in the earth's crust, and the third most abundant element overall [after oxygen and silicon]. makes up close to 8% by weight of the earth’s crust... was once more expensive by weight than gold! napoleon bonaparte had a set of aluminium cutlery used for only his most honored guests – it was THAT expensive at that time. it is easier to recycle than to make from bauxite [aluminum never occurs in it's metallic state in the earth, which is why it took so long for it to be discovered] – so make sure you recycle even scraps of aluminum foil! read more about it here. thanks wikipedia!
these are available on our website now in black, anodized blue and anodized orange.
Labels:
aluminium,
aluminum,
design,
hypebeast,
matthew waldman,
nooka,
nooka watch,
product design
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2 comments:
nifty!
zaloo?
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